Half of us find them annoying and three in four agree they are impersonal, yet 80% of CMOs are rolling them out. Read the whole story
More than 75% of Apple News UK's top stories - which are said to be handpicked by human editors - disproportionately favor a small … Read the whole story
Google has announced pay for conversions, a conversion-based bidding platform for display campaigns. Read the whole story
The media and content agency focuses on TV and online video campaigns with proprietary software designed to enhance the placement, management and analysis of … Read the whole story
Overall, the share of mobile advertising spent in North America conducted programmatically rose from 55% to 72%, with total programmatic spending in North America … Read the whole story
The Secret Life of the Zoo" is such a pleasant show that in the context of television, it's an endangered species. Read the whole story