New research shows advertisers get that content marketing success is best measured by brand metrics, not just engagement. Read the whole story
The parent company of Cambridge Analytica admitted it violated a UK privacy law by refusing to provide an American citizen with his data. Read the whole story
The Inside Ideas Group, founded in 2004, helps brands build in-house digital capabilities. It has a staff of 1,500 working with in-house teams in … Read the whole story
To date, around 70 publishers from 27 countries have certified their compliance with the standards. The program plans to begin assessing compliance in regions … Read the whole story
The feature allows people to return to past searches and is sure to become a strong intent signal for advertisers to consider. Read the whole story