It was supposed to boost traditional above-the-line channels, but AA/Warc figures show the opposite happened. Read the whole story
The average delay in sales to existing customers is 3.9 weeks, but noncompliant firms have longer delays than compliant ones. Read the whole story
The IAB's Tech Lab "content taxonomy" includes the categories "infertility," "cancer" and "diabetes," among others, advocates tell EU authorities. Read the whole story
The board's decisions will be binding on the specific content brought for review, while those decisions will have the potential for setting policy. The … Read the whole story
The social engagement (likes, reactions, comments, shares, fan growth, conversation volume) of brands expanded in 2018, despite some negative changes at Facebook -- especially … Read the whole story
'Vogue Business' will analyze trends and the impact of broader global market dynamics such as climate change and geopolitics. The publication will offer data … Read the whole story