If the IAB UK is right about click-through rates, why use them? Time to admit digital is about branding, not direct response? Read the whole story
The European Union early Thursday locked in a negotiated deal on a new copyright directive that mandates major online platforms such as Google, YouTube, … Read the whole story
Blockchain was named the most overrated word of the year by ad execs surveyed by Advertiser Perceptions for MediaPost's "Research Intelligencer." The study was … Read the whole story
With the new product, TechCrunch is offering additional content, coverage, product and events around entrepreneurship and the startup industry to paying members. Read the whole story
Although global pay TV services grew 3.1% last year, the entire business will decelerate in most markets, according to the S&P Global Market Intelligence … Read the whole story