London Blog
by Sean Hargrave, Staff Writer
Forget cookies -- the ePrivacy Directive's biggest impact will be ending b2b marketing's immunity from opt-in. Read the whole story
by Steve McClellan
The partnership, designed to direct drivers to retail locations via in-route messaging, will launch in Canada, France, Italy, the U.K. and the U.S. this … Read the whole story
by Joe Mandese
Well, it's official. Digital will overtake "traditional" media in share of U.S. ad spending this year. That's the news of the day from digital … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Ninety percent of marketers feel they understand GDPR. But only 20% of their firms are now fully compliant, according to the UK DMA. Read the whole story
by Wendy Davis
A massive mobile ad-fraud operation, involving hundreds of malware-laden Android apps that were downloaded more than 10 million times, has been uncovered by Oracle. Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Twitter just announced plans to keep a closer eye on political advertising throughout European Union member states, Australia and India. Read the whole story