Forget cookies -- the ePrivacy Directive's biggest impact will be ending b2b marketing's immunity from opt-in. Read the whole story
The partnership, designed to direct drivers to retail locations via in-route messaging, will launch in Canada, France, Italy, the U.K. and the U.S. this … Read the whole story
Well, it's official. Digital will overtake "traditional" media in share of U.S. ad spending this year. That's the news of the day from digital … Read the whole story
Ninety percent of marketers feel they understand GDPR. But only 20% of their firms are now fully compliant, according to the UK DMA. Read the whole story
A massive mobile ad-fraud operation, involving hundreds of malware-laden Android apps that were downloaded more than 10 million times, has been uncovered by Oracle. Read the whole story
Twitter just announced plans to keep a closer eye on political advertising throughout European Union member states, Australia and India. Read the whole story