Will Brits pay a fiver to watch shows they can already see for free on tv or catch-up? Read the whole story
With net new business gains of $3.201 billion, Publicis Media Group was the winner of the major agency holding companies' media account services reviews … Read the whole story
Apple Search Ads has added mobile ad automation platform Bidalgo to a select group of partners to manage campaigns in the company's app store. Read the whole story
Moat Analytics, an Oracle Data Cloud company, has earned Media Rating Council accreditation for its ability to detect and filter sophisticated invalid traffic such … Read the whole story
It's one of Europe's design capitals, and not far from Malmo, Sweden, headquarters to a big new client for the agency. Read the whole story
During the second half of 2018, in-app advertising experienced 25% fewer fraudulent attempts than mobile Web advertising, per Protected Media. Read the whole story