MAD London
Wednesday, March 13, 2019
  • Facebook Revamps, Provides 3 New Relevance Metrics

    Now, relevance diagnostics will measure relevance across three dimensions, including quality ranking, engagement rate ranking and conversion rate ranking. Read the whole story

  • Microsoft Executive Joins WPP Board

    WPP has added Cindy Rose, CEO of Microsoft UK, to its board of directors. WPP Chairman Roberto Quarta says her contribution will be "invaluable" ... Read the whole story

  • Google Smart Targeting Serves Ads Based On Propensity To Spend In Apps

    On Wednesday Google announced a suite of tools to address the "app lifecycle." Read the whole story

  • Facebook Restores Sen. Warren's 'Breakup' Ads

    In a tweet, Sen. Warren (D-Mass.) said Facebook censoring her ads only proved her original point: The company has become too powerful. Read the whole story