When a massacre can be live-streamed and shared 300,000 times, even Facebook knows the game is up. Read the whole story
A day after announcing it has consolidated all of its operations under a unified Kantar brand, Reuters is reporting that talks have accelerated with … Read the whole story
Martech is a multi-billion industry dwarfing ad tech and rivaling the overall media economy yet it is barely on Madison Avenue's radar, WPP's GroupM … Read the whole story
Ad fraud is on the rise, and some English-language nations are among the biggest sources of it, according to an update published Monday by … Read the whole story
That's on a pro forma basis -- the firm was formed in May. Company chairman Martin Sorrell says the firm intends to double revenue … Read the whole story
'Le Monde' journalists are working to prevent Daniel Kretinsky from taking control of the iconic publication, widely considered to be France's newspaper of record. Read the whole story