Tuesday, April 2, 2019
London Blog
Programmatic is now more reliable than direct for viewability, the latest research suggests, but in-app still lags. Read the whole story
For all the talk about direct-to-consumer brand marketing disrupting the industry, GroupM finds it hasn't had much impact on the broader economy. "At least … Read the whole story
- COMMENTARY
Publisher TI Media blamed the magazine's woes on digital competition for celebrity news. 'Now' had an average circulation of 44,709 last year and 2,889 … Read the whole story
Teads hopes to be a billion-dollar per-year company by 2021. While programmatic still accounts for most of the company's business, newer products, including the … Read the whole story
