London Blog
As trust in the channel wanes, budget is shifting to "micro" influencers who are more authentic. Read the whole story
The top Gold Pencil winner last night was adam&eveDDB London which won eight awards for Campaign Against Living Miserably that addressed the high male … Read the whole story
COMMENTARYThat includes going all-in with publishers in a "clean room" approach, which allows marketers to merge their data with publishers. Read the whole story
Dentsu, the Tokyo-based parent of Dentsu Aegis Network, has announced Dentsu Media Runway Inc., a new media services agency, will launch July 1. Read the whole story
- COMMENTARY
Broken links to carts and checkout pages can drive people away, Decibel reports. Read the whole story
The investments will likely bring in data technology and a variety of media channels. Some are "complementary," such as traditional media, which will become … Read the whole story
