MediaPost Publications - MAD London 05/10/2019

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London Blog

Mobile-Only Trend Led By The Over 55s

by Sean Hargrave, Staff Writer

Lazy assumptions about over 55s and mobile could see marketers miss out on a key demographic. Read the whole story

Read Now »

Google Rolls Out New Features To Aid Local Marketing Campaigns
by Laurie Sullivan
Beginning this week, marketers can create and edit responsive search ads directly from the app. Read the whole story
Trade Desk Revenues Rise 41%, But Stock Drops 14%
by Wayne Friedman
First-quarter 2019 revenues were 41% higher, to $121 million over the same period a year ago. Read the whole story
DAZN Draws 'Significant Subscriptions' From Alvarez-Jacobs Fight
by Alex Weprin
DAZN says 1.2 million people streamed the fight, with the "vast majority of the viewership" in the U.S. DAZN just entered the U.S. market … Read the whole story
COMMENTARY
Consumers Ignore Lengthy Disclosures
by Ray Schultz, Columnist
Full product disclosures have minimal impact, even when backed up by email and SMS reminders -- and even when the info helps readers. Read the whole story