That is the message from the WFA today as Facebook bans rule breakers from live streaming. Read the whole story
The IAB has had an "important shift in thinking" when looking at user-generated content and influencer marketing, IAB Vice President of Mobile Susan Borst … Read the whole story
MALAGA, SPAIN -- The industry may put another nail -- possibly a final one -- in the coffin of the click as a digital … Read the whole story
Two visual ad formats will run across the YouTube home feed and Google Discovery feed. The ads are targeted by audiences, not keyword-based search … Read the whole story
Most (88%) companies are developing apps for various platforms such as Amazon Alexa, according to new Adobe Analytics study. Read the whole story
Of the millennial consumers surveyed, 74% will spend $50 in-store and 54% will spend it online, First Insight reports. Read the whole story