"Game of Thrones" got a fivefold increase in social interaction after its ads ran, proving that second-screening is very real. Read the whole story
Last year, WPP said it was selling a majority stake in its research arm as part of an ongoing streamlining process. A deal is … Read the whole story
Havas PR North America and Asia Pacific-based Red Agency are rebranding to Red Havas, which has opened a new office in London and rebranded … Read the whole story
"By blocking FAN's Facebook account and deleting the contents on its web-based platform, Facebook engaged in content-based restrictions of free speech," the "news" operation … Read the whole story
MALAGA, SPAIN -- The next new vector for ad fraud doesn't involve consumer-facing media or the way consumer traffic is reported, but the outcomes … Read the whole story
Working with Earth Day Network and the Earth Challenge 2020 global citizen-science initiative, the hackathon will bring together global creatives and technologists to tackle … Read the whole story