Paris is the latest major WPP co-location in Europe. It recently opened its Amsteldok campus in Amsterdam, while Madrid and Milan are due to … Read the whole story

While traditional brand attributes still are vital factors, the extent to which they perceive brands to be culturally engaged is becoming a differentiating reason … Read the whole story

The former FCB creative has been appointed global chief creative officer Leo Burnett and will also serve as creative lead at Publicis Communications. Read the whole story

The work playfully urges travelers to ditch their smartphones and experience the city in a more engaged way. Read the whole story