A new study from the 4As on industry measurement issues finds that unduplicated multiplatform reach, attribution and greater visibility into so-called walled gardens are … Read the whole story

Marketers spent nearly half a billion dollars advertising on podcasts in the U.S. in 2018, a 53% increase over 2017, according to just-released estimates … Read the whole story

Amazon's acquisition of Sizmek's ad-server business and dynamic creative optimization platform has industry experts weighing in on the company's next major acquisition to build … Read the whole story

Worldwide shipments of personal computers and tablets are expected to decline 3% in 2019, according to the latest forecast from the International Data Corporation … Read the whole story