London Blog
by Sean Hargrave, Staff Writer
The WFA has shown that the majority of us are happy to take brand suggestions from Alexa. Read the whole story
by Joe Mandese
If there was any doubt that marketers have shifted to a "performance" mindset from an "awareness" oriented one, a new study released today by … Read the whole story
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by Laurie Sullivan
The protocol aims to increase trust between the brand and the agency as well as ensuring the integrity of the data. Read the whole story
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by Joe Mandese
WPP's plan to sell a majority stake of its Kantar research division is on course, the company said in an update provided to investors … Read the whole story
by Laurie Sullivan
Technical and financial hurdles and uncertainty about the use of AR tech in campaigns are some perceived challenges marketers face, according to data released … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
This annual pilgrimage to Cannes is followed closely by one to two weeks of advertising hibernation, when executives go on their respective European vacations. Read the whole story