The WFA has shown that the majority of us are happy to take brand suggestions from Alexa. Read the whole story
If there was any doubt that marketers have shifted to a "performance" mindset from an "awareness" oriented one, a new study released today by … Read the whole story
The protocol aims to increase trust between the brand and the agency as well as ensuring the integrity of the data. Read the whole story
WPP's plan to sell a majority stake of its Kantar research division is on course, the company said in an update provided to investors … Read the whole story
Technical and financial hurdles and uncertainty about the use of AR tech in campaigns are some perceived challenges marketers face, according to data released … Read the whole story
This annual pilgrimage to Cannes is followed closely by one to two weeks of advertising hibernation, when executives go on their respective European vacations. Read the whole story