London Blog
by Sean Hargrave, Staff Writer
Time to switch to micro influencers and look beyond "likes" and "followers" to focus on results? Read the whole story
by Larissa Faw
CANNES, FRANCE--Sir Martin Sorrell is a "Burner," having attended the Burning Man Festival three out of the last four years with plans to attend … Read the whole story
COMMENTARY
by Vas Bakopoulos
The controversy surrounding the new duration-weighted impression standard for cross-platform video campaigns comes from an implied linear relationship of duration and advertising effectiveness, and … Read the whole story
by Larissa Faw
CANNES, FRANCE--The U.S. Chairman of Media at Dentsu Aegis Network (DAN) is helping spearhead the group's new Attention Economy project to determine whether it … Read the whole story
by Joe Mandese
Data and technology are fueling demand for digital out-of-home media, making it more efficient, easier to plan and buy and post results for, according … Read the whole story
by Joe Mandese
A year-and-a-half after the advertising and mobile media industry moved to a new, higher standard for crediting when a mobile ad "renders," Google and … Read the whole story