Time to switch to micro influencers and look beyond "likes" and "followers" to focus on results? Read the whole story
CANNES, FRANCE--Sir Martin Sorrell is a "Burner," having attended the Burning Man Festival three out of the last four years with plans to attend … Read the whole story
The controversy surrounding the new duration-weighted impression standard for cross-platform video campaigns comes from an implied linear relationship of duration and advertising effectiveness, and … Read the whole story
CANNES, FRANCE--The U.S. Chairman of Media at Dentsu Aegis Network (DAN) is helping spearhead the group's new Attention Economy project to determine whether it … Read the whole story
Data and technology are fueling demand for digital out-of-home media, making it more efficient, easier to plan and buy and post results for, according … Read the whole story
A year-and-a-half after the advertising and mobile media industry moved to a new, higher standard for crediting when a mobile ad "renders," Google and … Read the whole story