London Blog
by Sean Hargrave, Staff Writer
GDPR has its first huge fine for a megabrand that shows the new law is about security as much as privacy. Read the whole story
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by Larissa Faw
Zenith has downgraded its global ad-spending forecast for 2019, now predicting 4.6% growth to $639 billion. That's down a bit from the 4.7% growth … Read the whole story
by Joe Mandese
TV is poised to lose its dominant share of global ad spending within the next two years, according to a revised outlook released today … Read the whole story
COMMENTARY
by Melynda Fuller
The brand extensions of 'GOT' are proving lucrative, underscoring the economic power of TV brand engagement. Read the whole story
COMMENTARY
by Joe Mandese
Programmatic continues to be one of several emerging technologies that are reshaping marketing and media-buying into the near future, according to a new report. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Facebook will create a new process that diverts advertisers offering housing, employment, or credit opportunities to a system with more defined targeting options, so … Read the whole story