London Blog
The US seems likely to take action against France for taxing the tech giants. The UK stands next in line. Read the whole story
The companies announced a definitive agreement early Friday that values the research arm at $4 billion. It will be spun out of WPP into … Read the whole story
Brand awareness, website conversion and job applicants are the new objectives added to Campaign Manager, a tool that allows marketers to create ad campaigns … Read the whole story
'WSJ Magazine' is partnering with Huasheng Media on a five-year licensing deal to produce a magazine featuring men's fashion, lifestyle and business content. Read the whole story
- COMMENTARY
The suggestion that success will result from mere ownership of a "first-party data asset" is misleading at best. Read the whole story
