MediaPost Publications - MAD London 08/22/2019

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London Blog

Libra Investigation: EU Balks At Allowing Facebook To See Spending Habits

by Sean Hargrave, Staff Writer

The EU wonders if customer data is enough. Does Facebook really need to know what we have in the bank? Read the whole story

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Alibaba, Baidu, Google, Microsoft, Others Back Confidential Computing Consortium
by Laurie Sullivan
Alibaba, Baidu, Google Cloud, IBM, Intel, Microsoft and four other companies have formed a group to ensure the secure processing of data while it's … Read the whole story
COMMENTARY
Benchmark Beaters: Email Open And Click-through Rates Jump Worldwide
by Ray Schultz, Columnist
The improvements can be attributed to list hygiene and more relevant messaging, says Acoustic in its 2019 Marketing Benchmark Report. Read the whole story
COMMENTARY
You Were Right, Walt Mossberg: The Cookie Did Not Improve Online Advertising
by Dave Morgan, Featured Contributor
Browser cookies are effectively going away as a tool for managing online advertising. Read the whole story