Look beyond the headline and it's clear -- research shows kids trust each other's opinions more than YouTubers'. Read the whole story
Media agencies are largely seen as "commodity suppliers," not strategic partners, according to a new report from consultant ID Comms. Read the whole story
Google recently updated AdMob to provide insights into how app users interact with the application, the content and the rewarded ads in the report. Read the whole story
An in-depth, two-stage study of social media platform users conducted by Publicis Media and Twitter finds distinct reasons why people use them. The study, … Read the whole story
Marketers and content creators now can link to key moments in videos and scan videos to search for content. This beta requires pre-authorization, and … Read the whole story
But the top 50 brands on Facebook and on Instagram now have the same audience sizes, finds a Socialbakers brand profiles analysis. Read the whole story