London Blog
by Sean Hargrave, Staff Writer
Data is being in-housed, but could more media functions follow? New figures show it is entirely possible. Read the whole story
by Steve McClellan
Weed knows the company well -- Unilever is a major WPP client. He was Chief Marketing and Communications Officer at the CPG giant for … Read the whole story
by Larissa Faw
The coalition will develop tools and solutions to help brands better prepare to engage multicultural consumers -- dubbed "the new majority" -- and will … Read the whole story
-
by Ray Schultz
Over half of those surveyed say GDPR was more difficult to implement than they expected, the Ponemon Institute finds. Read the whole story
by Joe Mandese
Advertisers and agencies concur that there is a pressing need to continually educate their organizations to keep up-to-date on changing industry needs, but they … Read the whole story
by Joe Mandese
Dentsu Aegis Network's Merkle and 360i, and Los Angeles-based independent Wpromote, rank as the top performance marketing agencies, in Forrester's just-released "Wave" study for … Read the whole story