London Blog
by Sean Hargrave, Staff Writer
Digital ad spend is soaring, but only a quarter of campaigns are measured for brand impact. What gives? Read the whole story
by Larissa Faw
The firm has acquired ConversionWorks and Datalicious Korea and both will be integrated into S4's programmatic agency MightyHive. Read the whole story
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by Richard Whitman, Columnist
"With shifts in viewing habits, commercial impressions in the most viewable, highest attention media are in free fall across the world," according to a … Read the whole story
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by Wendy Davis
Hundreds of Facebook workers are calling on the company to curb politicians' ability to use the company's targeting tools for political ads. Read the whole story
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by Ray Schultz
Penalties will now be assessed based on five steps that measure company size and the severity of the offense, Norton Rose Fulbright reports. Read the whole story
by Joe Mandese
The media marketplace is growing increasingly fragmented and exponentially complex due to the "balkanization" of data necessary to effectively manage media and to accurately … Read the whole story