London Blog
Digital ad spend is soaring, but only a quarter of campaigns are measured for brand impact. What gives? Read the whole story
The firm has acquired ConversionWorks and Datalicious Korea and both will be integrated into S4's programmatic agency MightyHive. Read the whole story
- COMMENTARY
"With shifts in viewing habits, commercial impressions in the most viewable, highest attention media are in free fall across the world," according to a … Read the whole story
Hundreds of Facebook workers are calling on the company to curb politicians' ability to use the company's targeting tools for political ads. Read the whole story
Penalties will now be assessed based on five steps that measure company size and the severity of the offense, Norton Rose Fulbright reports. Read the whole story
The media marketplace is growing increasingly fragmented and exponentially complex due to the "balkanization" of data necessary to effectively manage media and to accurately … Read the whole story
