London Blog
Better than a prime-time soap spot? Early morning and daytime slots get a nod from researchers. Read the whole story
Google's efforts to drive more traffic to European shopping rivals have failed, Margrethe Vestager, Europe's Competition Commissioner, told attendees at a conference. Read the whole story
Gen Z wants to know "what real people think before making a purchase," says Kantar. Read the whole story
Word is that WPP is finalizing plans to merge several of its digital agencies into Wunderman Thompson, including Mirum, iStrategyLabs and Possible. Read the whole story
Facebook is considering limiting political campaigns' use of "microtargeting" tools, Nick Clegg, the company's head of global affairs, reportedly said this week. Read the whole story
Skin care products marketer Beiersdorf has appointed Publicis Groupe as the global agency and "marketing transformation" partner for its Nivea brand, effective in January. Read the whole story
