The GroupM agency was an incumbent on the business and expands its remit under the new agreement, which is effective in January. Read the whole story

Disney isn't saying whether that number includes pre-sales, or how many of those "sign-ups" came from the company's 7-day trial offer or through the … Read the whole story

GTB Global Chief Operating Officer Kim Brink is departing the WPP agency to pursue other opportunities. "We will miss Kim and wish her all … Read the whole story

Based on a quarterly analysis of marketers' self-reported assessment of their spending on each of the major digital media platforms, all of the "Big … Read the whole story

The ad industry has made strides filtering fraudulent ads out of digital media buys, according to a study commissioned by the Trustworthy Accountability Group. … Read the whole story