Its last three Christmas campaigns have been its least emotionally engaging, research shows. Read the whole story
If eMarketer's estimates are correct, that figure represents 14% growth year-over-year. Read the whole story
Nearly two-thirds (62.6%) of senior ad industry execs on both the supply and demand sides of the business believe programmatic technology will be the … Read the whole story
Local Guides in Google Maps are about to become more visible and social, allowing Maps users in several cities to follow Local Guides who … Read the whole story
GroupM CEO Christian Juhl announced a reorganization designed to optimize the group's global resources. Read the whole story
"Beyond the Headlines" will live on the right side of news.google.com. It will rely on algorithms to organize in-depth articles on topics such as … Read the whole story
Pearlman brings strong global publishing experience. Previously, she was a strategic brand consultant at 'Glamour UK' and worked at 'Elle UK.' Read the whole story