The rules around sharing location data are severe. So how come so much is being shared? Read the whole story
A weakening global economy will keep underlying ad-spend growth in the mid single-digit range, according to forecasts just released from GroupM, Zenith and Magna. Read the whole story
Digital media, especially internet display, video and search advertising, continue to be the main media drivers of worldwide advertising expansion, according to updated forecasts … Read the whole story
The agency's new European outpost is already hard at work on multiple projects for Samsung. It is also collaborating with Barbarian New York on … Read the whole story
The agency ordered Cambridge Analytica, now in bankruptcy, to delete data collected from millions of Facebook users. Read the whole story
Under the agreement, the VonShine name will be retired and will operate under Story Worldwide. VonShine's founder Josh VonScheiner will become Chief Experience Officer … Read the whole story
The practice, which effectively cached and kept reusing an advertiser's bid request until it yielded a win, was a short-term boon for Index Exchange, … Read the whole story