Splitting up the political lobby between invited friends and ignored enemies won't work, as a boycott proved. Read the whole story
Publicis Groupe today reported a 2.3% organic revenue decline for 2019 in what the Groupe termed a "Challenging Year." Read the whole story
At $15.1 billion, YouTube's ad sales is now bigger than the broadcast network's annual upfront marketplace. More importantly, it's growing a lot faster. According … Read the whole story
More than 763 million digital devices now have an active ad-blocking technology installed, according to the 2020 edition of an annual benchmarking report from … Read the whole story
With all the various uncertainties in the world, plus the fact that this year will be such a high spend, I predict 2021 will … Read the whole story
Advertisers are focusing more on publications than audience data since Google announced it would stop supporting third-party cookies in its Chrome browser within two … Read the whole story