Email marketing's equivalent of ads.txt is a welcome move -- but will it really seriously curtail the phishers? Read the whole story
Digital media channels with TAG certification last year had an overall invalid traffic rate of 0.53% in select European markets, little changed from 2018. Read the whole story
The one-person, electric vehicles are intended to help customers navigate the airport terminal. Read the whole story
Vision Express is appointing Leo Burnett London as the optical retailer’s lead creative agency following a competitive review. Dare, part of Oliver Group previously … Read the whole story
Network TV media buys might fall as well -- especially near-term "scatter" TV deals -- made with a lead time of a few days … Read the whole story
Advertising and media industry researcher and consultant The Myers Report has revised its 2020 outlook for media advertising growth downward to +4.8% from its … Read the whole story