London Blog
That's how execs are warning the next month will pan out as ad spending contracts by as much as 50%. Read the whole story
For the first two months of 2020, excluding Greater China, WPP said organic growth was in line with expectations at 0.4%. March will be … Read the whole story
In an unexpected move, GroupM sees demand for SEO rapidly increasing in the coming months as brands begin working more closely with agency teams. … Read the whole story
The Media Rating Council this morning published a notice advising media audience measurement services to have "objective criteria in place" to ensure they maintain … Read the whole story
The group is collecting stories of how agencies and marketers are responding creatively to the COVID-19 crisis and aggregating them on an open-access microsite. Read the whole story
NewFront presentations from a number of digital media companies, which had been scheduled for April 27-May 6, were postponed on March 11. IAB said … Read the whole story
