They obviously have the least to lose, but creatives are showing that we all need to get behind first-party insights. Read the whole story
Call it the calm before the advertising cuts storm, but the most recent data on the U.S. advertising marketplace shows it holding steady through … Read the whole story
Rik van der Kooi, Microsoft Advertising corporate vice president, said brands must adapt to consumer behavior and that searches on desktops are on the … Read the whole story
Most consumers will switch to other brands if they become too annoyed by account sign-up issues, Trulioo reports. Read the whole story
The deal makes Moat an independent third-party verification partner for more than 20,000 companies to reach about 1.4 billion people monthly across Taboola's network. … Read the whole story
Nearly two years ago Adwanted Group's U.S. platform Adwanted USA, an automated advertising marketplace, entered into an exclusive partnership to license SRDS data. Read the whole story