BBC News is seeing a 16% increase in audiences and "The Sun" is seeing a 10% spike in interest from GenZ readers. Read the whole story
However, 79% are creating new messages that respond directly to the impact of the crisis on the people who use their products and services, … Read the whole story
Three-quarters of ad execs plan to cut the remainder of their 2020 ad spending by 5% or more due specifically to the impact of … Read the whole story
The cost-per-click on Facebook fell for consumer brands by 31% from February to March, as the COVID-19 outbreak magnified declines typically seen in the … Read the whole story
The changes have been substantial for many marketers, as they face challenges in adjusting creative messaging, the ANA reports. Read the whole story
Efforts support bed donations, hospices, medical equipment development and distribution, proper COVID-19 hygiene and more. Read the whole story