London Blog
by Sean Hargrave, Staff Writer
It's the ultimate pyrrhic victory. It's leading in Google searches, but advertisers are blocking COVID-19 stories. Read the whole story
by Steve McClellan
That's part of the reason the Omnicom CEO has established committees on media, advertising and public relations to evaluate future business models for those … Read the whole story
by Joe Mandese
Certain legacy media -- radio, newspapers and magazines -- are seeing increased usage, especially among younger demographics, a new report from Havas Media finds, … Read the whole story
by Wayne Friedman
Advertising messages inspired by COVID-19 give viewers "positive feelings," according to a new survey, but nearly an equal number say it doesn't generally change … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Although brands are increasing their spending on data, few believe data improvement affects personalization or ABM, Dun & Bradstreet reports. Email tied for first … Read the whole story
by Joe Mandese
Overall demand for consumer packaged goods has soared 13% since the pandemic began through the week of April 12, with some categories spiking even … Read the whole story