Sorrell's prediction for the holding companies may ring true as AA/Warc says the UK ad market will decline by 16.7% in 2020. Read the whole story
WPP reported a 4.9% revenue decline from continuing operations (excluding the impact of the Kantar sale) with a 3.3% dip in organic net revenue. … Read the whole story
Facebook said it experienced a "significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads." Read the whole story
A month deeper into the pandemic crisis, the ad industry's "buy-side" has become more resolute about disrupting previous ad plans for the year. That's … Read the whole story
Witnessing Amazon's rise up through the ranks demonstrates how the brand has built devotion through a pragmatic drive to create a frictionless shopping experience … Read the whole story
As the pandemic persists, people report relying more on audio to counteract their increased levels of stress and anxiety. Read the whole story