Drive Time
by Tanya Gazdik, Staff Writer
Kia recently took to Reddit to target a demographic similar to the Seltos. This was Kia's first-ever organic partnership with Reddit. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Voice is getting more attention - especially when AI creates it. Tone and inflection in an ad or video are crucial when trying convey … Read the whole story
COMMENTARY
by Jorge Becerra
One lesson: The brands that win next won't be those that simply hire more creators or bigger celebrities. Read the whole story
COMMENTARY
by Lindsay Rutherford, Op-Ed Contributor
Prioritizing the conversation, not the stage, is great advice for a whirlwind event. But what about the whirlwind of our executive lives? Read the whole story
by Tanya Gazdik
Volkswagen joins several other automakers with hotel partnerships including sibling brand Audi, which partners with 1 Hotels. Read the whole story
by Fern Siegel
The cross-media campaign targets 2.1 million agreement holders. Read the whole story
by Tanya Gazdik
Nearly half of Ford customers purchase accessories - more than any other nameplate, according to Matt Simpson, executive director of Ford Customization. Read the whole story