• by Colin Kirkland , September 28, 2026

With its recently announced Grok Bot in public beta, X has launched a new rewards program asking creators to submit preferred use cases for the company's artificial intelligence (AI)-powered personal assistant.

Through the Grok Bot Template Rewards program, selected creators will be asked to share their Grok Bot templates on X with the paid partnership label.

“Every two weeks, X decides whether to reward you and how much,” the company writes in a statement.

Creators will be paid out through X Money, which recently became the defacto app for all creator payouts on X.

However, payout figures are vague. As noted by X, rewards from the program “are not a revenue share or guaranteed income.”

Like Meta's Muse AI agent, X’s Grok Bots are designed to integrate into consumers’ online activity in order to help complete everyday tasks, such as signing in and working across apps, tools, and websites.

“Bots have their own computer,” the company’s launch statement explains. “You can message them like a colleague and hand off the work,” with the ability to learn how users manage tasks.

Before launching to public beta, X employees used Grok Bot to handle “sales outbound, marketing campaigns, office operations, bug fixes, and more."

By asking creators to share how they use Grok Bot in specific ways, X is hoping to demonstrate to people on its platform why the AI agent might be useful to them, ultimately piquing interest around the bot and potentially onboarding more paying subscribers.

To access Grok Bot, users must subscribe to one of several subscription tiers including X’s Cursor Pro ($20 per month), Cursor Ultra ($200 per month), SuperGrok Heavy ($300 per month), or Cursor Teams (about $120 per month per team member).

Like Meta's Muse AI, once it has been downloaded and is put to work, Grok Bot remains running, observing and learning from the user's online activity in real-time.

If X's user base is provided with clear and persuasive use cases for the Grok Bot, more people may find it easier to agree to share their personal data with X, including access to email inboxes, work-related files, social media accounts, even banking accounts.