Marketing Automotive Weekly
Monday, February 19, 2018
  • Lexus Enjoys Huge Success Of 'Black Panther'

    Disney and Marvel have done a great job building a premium franchise with Marvel Comics, Lexus' Cooper Erickson tells "Marketing Daily." The median income … Read the whole story

  • Hyundai CMO Dean Evans To Keynote Marketing: Automotive Conference

    Evans is responsible for all marketing activities for the carmaker in the United States. He has more than 25 years of deep and broad … Read the whole story

  • Lincoln Enlists Serena Williams As Navigator Ambassador

    Williams' first big vehicle purchase after one of her major tournament wins was a Lincoln Navigator that she named "Ginger." She says she was … Read the whole story

  • 8 Days In, Olympics Yields Dip In Viewer Numbers

    Prime-time viewing of this year's Olympics is down 7% to 22.6 million when looking at all NBC platforms -- NBC Television Network, sport cable … Read the whole story

  • Google: Pet-Related Keywords Driving Auto Searches

    As the old saying goes, pets are family. Google's search data clearly shows that U.S. consumers put their furry friends first when searching for … Read the whole story

  • Your Brand's In The Olympics ... Now What?

    Here are three questions this week's Olympics advertisers should be asking. Read the whole story