Marketing Automotive Weekly
Monday, April 23, 2018

Drive Time

Autotrader Takes A High-Energy Tack
by Tanya Gazdik, Staff Writer

In one stunt, the Kelley Blue Book Price Advisor dial with its white, red and green pricing zones is shown, immediately followed by a sporty car drifting into the Fair … Read the whole story

  • Lincoln, Sbe Collaborate, Offer Guests Access To Vehicles
    by Tanya Gazdik

    Lincoln is renowned for its commitment to design, innovation and technology, values that are shared by Sbe, says Michele Caniato, chief brand officer, Sbe. Read the whole story

  • Hyundai Features NFL Prospects In Content Series
    by Tanya Gazdik

    The 2018 NFL Draft is the start of Hyundai's fourth season as an official NFL sponsor and the league's official car and SUV. It … Read the whole story

  • Ford Motor Co., WPP's Largest Client, Puts Ad Account Up For Review
    by Steve McClellan

    WPP confirmed in November that it was in discussions with Ford about their future relationship. The good news for WPP is that the firm … Read the whole story

  • Subaru Sponsors HIV-Care Benefit
    by Tanya Gazdik

    This is Subaru's 12th year as a sponsor. An average of $4 million is raised annually and in the past 10 years, Dining Out … Read the whole story

  • Carmaker Takes Virtual Reality For A Test Drive
    by Chuck Martin

    Thank to virtual reality, choosing a car from a brochure may fade away as car shoppers configure the trim level and color of their … Read the whole story