Marketing Automotive Weekly
Tuesday, July 3, 2018
  • Volvo Study Reveals Shifts In Perception Of Luxury

    While extravagance, brand name and price were previously thought of as key drivers, more than two-thirds now believe that "less is more" when it … Read the whole story

  • 21 Million Self-Driving Vehicles Projected By 2026

    Fully autonomous vehicles are not likely to be in showrooms in large numbers any time soon, but much of the technology that makes them … Read the whole story

  • Jeep, Disney, Coke Deemed Most Patriotic

    Jeep, Disney, and Coke led an otherwise dramatically re-drawn list of patriotic brands, which does not include brands like Airbnb, Facebook and GE. Read the whole story

  • Airstream Targets Millennials With 'Nest'

    The choice of hummingbird characters was a natural decision to feature in creative promoting a product called "Nest," says Sean Henry, Calabash's executive producer. Read the whole story

  • FCA's Summer Effort Focuses On Apple Experience, Music

    Ads for Chrysler, Dodge, Jeep, Ram and Fiat channels that feature artists such as OneRepublic and Alice Cooper highlight the Apple experience available in … Read the whole story

  • Allstate Continues Partnership With Serena Williams

    A hidden message about financial abuse is part of each mural and becomes fully visible when visitors use Instagram's Moon filter. Read the whole story

  • 'Marketing Today': Audi's Loren Angelo

    This week on "Marketing Today," I spoke with Loren Angelo, vice president of marketing for Audi of America, where he leads marketing positioning and … Read the whole story