Marketing Automotive Weekly
Tuesday, July 31, 2018

Drive Time

Cadillac Is Once Again At A Crossroads
by Tanya Gazdik, Staff Writer

Ex-President Johan De Nysschen said re-establishing the brand would take as long as 15 years. Ex-CMO Ewe Ellinghaus said it would take 10 years. Read the whole story

  • Melody Lee To Exit Cadillac, 'Book' Project Moving Back To Detroit
    by Tanya Gazdik

    Lee is one of a handful of marketing managers to leave or announce plans to leave the division in recent weeks, according to sources. Read the whole story

  • Ford Plans $4 Billion For Autonomous Vehicles, Creates New Company
    by Chuck Martin

    Ford Motor Company has created Ford Autonomous Vehicles LLC, a new organization to accelerate its autonomous vehicles business. The new business will include Ford's … Read the whole story

  • ExxonMobil To Moms: Fill Up Here, Gain Free Time
    by P.J. Bednarski

    A spokeswoman for Weber Shandwick says that the point of the ads is to show that women "are masters of meticulously engineering their day." Read the whole story

  • General Motors Helps Owners Rent Out Their Vehicles
    by Tanya Gazdik

    The Maven service has resulted in more than 300 million miles driven and 180,000 reservations. All vehicles are insured through GM's $1 million insurance … Read the whole story

  • Genesis, Lincoln Navigator Top J.D. Power APEAL Study
    by Tanya Gazdik

    The Genesis brand achieved the highest ranking for the first time. Porsche ranks second overall, followed by BMW, Lincoln and Mercedes-Benz. Read the whole story