"Authentic relationships between brands and great personalities like Matthew [McConaughey] are hard to come by," says Lincoln's Eric Peterson. Read the whole story

Leveraging gaming technology provides a "more contextual and dimensional shopping experience," Genesis' Kate Fabian tells "Marketing Daily." Read the whole story

A Deloitte study finds consumers' appetite for self-driving vehicles is lagging behind the industry's pace of investment in advanced vehicle technology. Read the whole story

"The Continental Tires spot featuring Dan Patrick was a common fixture on Fox's College Basketball programming," says Alphonso's TS Kelly. Read the whole story

The idea of the tests is essentially to allow the vehicles to "learn" as they are driven around the streets. Read the whole story

Sanchez was working as a consultant for Hearst before he was tapped to head the unit that includes 'Road & Track' and 'Car and … Read the whole story