Drive Time
by Tanya Gazdik, Staff Writer
Brand consideration has moved 11 percentage points in the past nine months, Mazda CMO Dino Bernacchi tells MediaPost. Read the whole story
by Tanya Gazdik
Spots feature music of Childish Gambino, "at the forefront of cultural conversation with his unconventional work and innovative spirit," says Cadillac's Deborah Wahl. Read the whole story
by Tanya Gazdik
Campaign from AOR RPA.will include TV ads that will run during the Oscars on Sunday. Read the whole story
by Tanya Gazdik
After learning about the project, Volkswagen of America supported the restoration process. The replica of the Woodstock icon will embark on cross-country tour. Read the whole story
by Joe Mandese
Media remains the most "intimate" category in terms of how consumers connect with its brands. That's one of the top findings from the just-released … Read the whole story
by Tanya Gazdik
Fifty consumers who click on the new Progressive banner ads will win $668, the average annual amount saved from switching to Progressive. Read the whole story
COMMENTARY
by Rebecca Brooks, Columnist
Consumers attitudes, plus technological advancements, can drive customers to swing between extremes of automated purchases and enriched purchase experiences. Read the whole story