Marketing Automotive Weekly
Monday, February 25, 2019

Drive Time

Mazda Campaign To Break During NCAA Championship Game
by Tanya Gazdik, Staff Writer

Brand consideration has moved 11 percentage points in the past nine months, Mazda CMO Dino Bernacchi tells MediaPost. Read the whole story

  • Cadillac Showcases SUV Portfolio In 'Rise Above' At Oscars
    by Tanya Gazdik

    Spots feature music of Childish Gambino, "at the forefront of cultural conversation with his unconventional work and innovative spirit," says Cadillac's Deborah Wahl. Read the whole story

  • Honda Launches 'Passport To Adventure'
    by Tanya Gazdik

    Campaign from AOR RPA.will include TV ads that will run during the Oscars on Sunday. Read the whole story

  • Famous Volkswagen 'Magic' Bus Rides Again
    by Tanya Gazdik

    After learning about the project, Volkswagen of America supported the restoration process. The replica of the Woodstock icon will embark on cross-country tour. Read the whole story

  • Media Remains World's Most 'Intimate' Brands Category, Auto Ranks No. 2
    by Joe Mandese

    Media remains the most "intimate" category in terms of how consumers connect with its brands. That's one of the top findings from the just-released … Read the whole story

  • Progressive Offers Cash For Clicking
    by Tanya Gazdik

    Fifty consumers who click on the new Progressive banner ads will win $668, the average annual amount saved from switching to Progressive. Read the whole story

  • COMMENTARY
    Category-Driven Purchase Behavior: Swinging Between Extremes
    by Rebecca Brooks, Columnist

    Consumers attitudes, plus technological advancements, can drive customers to swing between extremes of automated purchases and enriched purchase experiences. Read the whole story