Drive Time
"We were looking for the kind of environment that would showcase the truck being put through its paces," says Nissan North America's Anne McGraw. Read the whole story
"We cover the whole gamut of mediums to reach the customer, wherever they are in the U.S.," Ford's Lisa Schoder tells "Marketing Daily." Read the whole story
Opening and closing nights will feature a "Drive Equality" wrapped Hyundai Tucson and a Hyundai Kona on display, targeting the millennial audience. Read the whole story
Auto brands are behind the market as a whole in embracing internet advertising -- spending 22.9% online in 2018 compared to global average of … Read the whole story
Volvo is putting a top speed limit on its cars of 112 miles an hour, and is broadening its scope by zeroing in on … Read the whole story
More than half (53%) of respondents said it's very important or important to have their smartphone with them while shopping for a car. Read the whole story
The feature will be built into new Hyundai and Kia vehicles starting later this year. Read the whole story
