Drive Time
The automotive category represents one of the largest contributors to global digital advertising spend, per Eyeota. Read the whole story
The automaker is conducting a national search for a life-size custom car worthy of being immortalized as a Hot Wheels toy car. Read the whole story
The campaign is "disruptive in all the right ways," Progressive CMO Jeff Charney tells "Marketing Daily." Read the whole story
When the Tiger Paw tires were introduced in the 1960s, a cartoon tiger starred in Uniroyal ads. Read the whole story
But the automaker faces pushback from the United Auto Workers, who say "General Motors should assign a product to the Lordstown facility and continue … Read the whole story
COMMENTARYA year from now, a quarter of consumers would prefer a self-driving car, but in 10 years, acceptance soars to 64% of consumers. Read the whole story
- COMMENTARY
There's no way I can cover all of Uber's misdeeds in this column -- but I'll try to provide some highlights. Read the whole story
