Marketing Automotive Weekly
Monday, June 10, 2019
  • Ford Launches Campaign For FordPass App

    "We have created the most comprehensive loyalty rewards program in the industry," Ford's Dave Loflin tells "Marketing Daily." Read the whole story

  • VW Debuts New Brand Direction

    "Will consumers trust the automaker again? Will the ads sell more vehicles? That's yet to be seen," Autotrader's Michelle Krebs tells "Marketing Daily." Read the whole story

  • FCA, Fiat Lead Motor City Pride Parade

    Other corporate sponsors include Delta Airlines, Ford Motor Co., General Motors, Ally Bank, Quicken Loans, Domino's Pizza, General Electric and Miller Lite. Read the whole story

  • Bonnier Launches 'Cycle Volta,' With Harley-Davidson As Exclusive Sponsor

    The new property covers electric-assist bicycles, micromobility and electric motorcycles across digital, video (including YouTube) and social media platforms. Read the whole story

  • Fiat Chrysler Teams With Self-Driving Startup Aurora

    The North American division of Fiat Chrysler, FCA, and autonomous driving startup Aurora signed an agreement to develop and deploy self-driving commercial vehicles. Aurora, … Read the whole story

  • Pennzoil, Live Nation Launch Garage Sessions Series

    Pennzoil North America Marketing Manager Bobbie Baird gave "Marketing Daily" a sneak peek of the video, which launches June 5. Read the whole story

  • Sunoco Shows Customers How To 'Fuel Your Best'

    TV spots comedically harness the emotional surge of having a full tank of high-quality fuel, leaving onlookers wondering, "What got into you?" Read the whole story

  • Autonomous Delivery Vans Move Into Mass Production

    Chinese company Neolix started production of self-driving delivery vans, with plans to deliver 1,000 of the vehicles to customers including Huawei Technologies. Read the whole story