Marketing Automotive Weekly
Monday, September 16, 2019
  • Ford Gauges Brand Impact Of Press Coverage Via Onclusive

    "We were promoting editorial coverage through paid channels, but didn't have any visibility into post-click performance," GTB's Nick Gentile tells "Marketing Daily." Read the whole story

  • Cadillac Unveils Vehicle On Instagram

    "We made a strategic decision to launch a social-first campaign to meet the customer where we know they interact," says Cadillac's Jason Sledziewski. Read the whole story

  • Lincoln Launches Digital-First Effort For Aviator

    "We wanted to create a dramatic film look that was quite different from what we've done before," Hudson Rouge's Jon Pearce tells "Marketing Daily." Read the whole story

  • Honda Celebrates National Video Games Day

    The campaign includes a video that tells the story of Honda's longtime video game history through various generations of Honda vehicles. Read the whole story

  • Land Rover Partners With Musto Clothing, LEGO

    The 2,573-piece LEGO model was launched alongside the new Land Rover Defender SUV at the Frankfurt Motor Show. Read the whole story