Drive Time
Getting vehicle owners to actually experience how good these systems truly are would have a tremendous impact on changing consumer perceptions, per Ipsos. Read the whole story
"We were promoting editorial coverage through paid channels, but didn't have any visibility into post-click performance," GTB's Nick Gentile tells "Marketing Daily." Read the whole story
"We made a strategic decision to launch a social-first campaign to meet the customer where we know they interact," says Cadillac's Jason Sledziewski. Read the whole story
"We wanted to create a dramatic film look that was quite different from what we've done before," Hudson Rouge's Jon Pearce tells "Marketing Daily." Read the whole story
The campaign includes a video that tells the story of Honda's longtime video game history through various generations of Honda vehicles. Read the whole story
The 2,573-piece LEGO model was launched alongside the new Land Rover Defender SUV at the Frankfurt Motor Show. Read the whole story
